Equity Risk Partners Leads Insurance Due Diligence for Alliance Consumer Growth's Investment in Suja Juice

Consumer, Restaurant & Retail

Company: Based in San Diego, Suja Juice is a leader in the rapidly-emerging organic, cold-pressured juice segment. Cold pressure is a breakthrough technology which replaces heat pasteurization as a way to neutralize harmful bacteria, while enabling juice to retain full flavor and nutrients. In addition to using locally-grown California organic vegetables and fruits in its juices, Suja is known for its product innovation and "mixology," resulting in some of the most delicious and nutrient-rich juice blends on the market. In 2013, Suja was included by Forbes among the "25 Most Innovative Brands in Consumer and Retail." Suja currently sells its organic, Non-GMO, cold-pressured juices and smoothies at Whole Foods Markets, Sprouts, and other select grocery stores nationwide, and has become one of the fastest-growing beverage brands in the country.

Investor: Alliance Consumer Growth ("ACG") is a private equity investment firm focused exclusively on high-growth consumer companies. ACG has created a unique investment platform to identify and invest in the most promising young consumer brands, help accelerate their growth, and ultimately help maximize value for all stakeholders.

Equity Risk Partners is the only global, full service insurance, risk management, and employee benefits brokerage focused exclusively on private equity firms, alternative asset managers, and their portfolio companies. Serving private equity firms since 1994, our professionals have had a meaningful impact on hundreds of deals.

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