Executive Advisory Series
Dear Clients, Colleagues, Partners, and Twitter Followers,
We hired a marketing intern for the summer, and here is a transcript of a recent conversation that took place:
Intern: Mike, do you have a minute to talk?
Intern: We want to do a live Twitter chat.
Me: Why do we have to use Twitter to talk? Aren’t we talking right now? You kids and your “smart” phones - why not a little human interaction?
Intern: No, a live Twitter chat. You know, using hashtags and a live stream from Twitter users. It would be focused on the increased use of transactional insurance products in private equity deals. Participants can ask questions about how the products work, why there is an uptick in adoption, and what changes are on the horizon. If anyone would like to learn more about these products before the Twitter chat they can check out our website at www.equityrisk.com/insights/transrisk
Me: (doing my best to not look like I have no idea what that means) I am familiar with Twitter chats (first lie), but haven’t taken part in one in a while (second lie), why don’t you refresh my memory on how it works?
Intern: Well, we pick a date and time, such as Thursday, August 14, from 10 – 11 am PDT, and people can post questions by including the hashtag #TransRisk in their tweet. We will see that trending and post comments. Participants can also email questions in advance to email@example.com. Anyone can join in the conversation. It’s actually a lot of fun.
Me: (I still have no idea what that means) So, it’s open to anyone in the Twitter world to chime in? I’m totally comfortable with that (third lie). Problem is I don’t know if we have the budget for something like this (fourth lie).
Intern: It’s free.
Me: Well then, it’s settled. Tell all of our Facebook friends that they can join in our live Twitter chat on Thursday, August 14, from 10 – 11 am PDT, include the hashtag #TransRisk in their tweets, and we will respond in real time.
Intern: You do know that Twitter and Facebook are different things, don’t you?
Me: Your minute is up.
I hope you will be able to join us.